Story Telling

A proven method of delivering clear messages & motivating people

There has been phenomenal growth in the number of managers learning the art of storytelling and storyboarding. Too many managers rely on multiple slides and bore their audience to death. Imagine the difference if your management could inspire and motivate your staff by telling stories. Imagine if they could imprint critical information for instant retention This storytelling course was designed by a psychologist and is peppered with NLP learning techniques. If you are looking for an easy way to keep your staff and customers engaged then this course is perfect for your managers.

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    Key learning outcomes

    Your Storytelling and Storyboarding for Managers program will give participants the skills to:

    • Harness the power of congruent and conflicting metaphors.
    • Calibrate preferred learning styles.
    • Understand the psychology of NLP communication styles.
    • Practice the art of storyboarding.
    • Use stories to keep the audience entertained.
    • Learn from the world of dramaturgy.
    • Analyse 2 case studies – Disney and Borders.
    • Activate cognitive movies.
    • Learn the art of pause and reflection.
    • Confront and challenge negative thinking styles and norms.
    • Use fictitious platforming techniques.
    • Pepper your performance with intangible and motivational cues.
    • Anchor your key points and use reinforcement platforms.
    • Plan and prepare your story for maximum impact.
    • Play with ambiguity perception and mood to build interest levels.
    • Help the audience learn through experiences.
    • Boost retention level of critical information.
    • Conduct a 90 second image audit.
    • Fine tune for maximum clarity.

    Course Description

    Here is a quick exercise

    Put together some PowerPoint slides about your company, your clients, the year you commenced business and your strategic direction. Now show it to your employees and note them drifting in and out of consciousness. They will be bored and uninspired.

    As an alternative, tell a story about your company, why it was set up, the difficulties it faced, where the organisational values came from. Use a story board to show the reasoning behind your strategic objectives. Your audience will be engaged and motivated to get behind your strategic objectives.

    There are 14 proven rules to telling great stories. To whet your appetite we’ve listed 3 of the rules:

    Rule #5 – Create visual metaphors. Strong visual metaphors used in the right sequence can keep any audience on the edge of their seat (no matter what the topic is).

    Rule #8 – Build rapport and trust. Most managers are aware of the critical importance of rapport and trust. However very few managers have a tool kit of practical ideas to build rapport and gain trust. Unlock the power of fictitious platforming techniques

    Rule #10 – Embed emotional triggers and cues – This part of story telling is not for the feint hearted. The story teller needs to dig deep to bring out emotive cues to connect deeply with the audience. The emotional cues and triggers need to be planned and strategically placed into the story for maximum impact.

    “People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning.” – Steven Spielberg

    Would you like to attend this program?

    For maximum effectiveness, this program is best conducted as an in-house program.

    Ideal group size: 4 – 9 participants.

    Venue: For your convenience, you can choose to conduct this program at your business premises. Alternatively, we can provide a training venue at a small additional cost.

    Duration: This program can be adapted to meet your requirements.

    Cost: Price on request.

    Target Audience: Employees, Supervisors, Team Leaders, Senior Managers or CEO’s.

    Want to know more about our storytelling or storyboarding course?

    If you would like more information on this training program, please contact: Deborah Dear on 1300 323 752 or email: or contact us online today.

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    Australia-wide training courses and workshops

    At Preferred Training Networks, we provide both in-person and online training programs for a wide range of organisations across Australia. Our Story Telling is run by experienced, qualified experts and tailored to the needs of your business and your employees. Our leadership and management education courses are designed to help your team thrive and develop valuable skills that can transform your workplace.

    With programs available in Sydney, Canberra, Melbourne, Perth, Adelaide, Brisbane and other areas of Australia, we’re able to help businesses across the country create lasting behavioural change and provide them with the tools they need to reach new heights. If you think your business would benefit from Story Telling and the help of our professional coaching network, take the first step and contact our team today. Wherever you are in Australia, our coaching program can either come to your organisation or we organise a venue for your convenience. Find out what our training, workshops and skills courses can do for your business and reap the benefits for years to come.

    Get your free online quote right now or give us a call on 1300 323 752 to find out more about Preferred Training Networks and discuss your requirements with us.

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