On behalf of the management of WesTrac, I would like to thank you and your team for the valuable assistance given to us in determining the content and facilitating the cultural integration sessions that took place as a result of a new business acquisition. We have had a lot of positive feedback from both the management of WesTrac and the newly acquired employees
Advanced Account Management Training Course
This advanced account management course is tailored to provide experienced professionals with the critical skills and knowledge necessary to effectively manage larger accounts.
Participants will learn strategies for managing relationships with (multiple) customers, conducting professional negotiations, and developing comprehensive account plans. As Jed Clampett would say in Beverley Hillbillies, “Don’t be sitting on your laurels as there is lots more money in them hills”
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Key Learning Outcomes
Key Course Content:
- Build customer loyalty levels (Reichheld)
- Understand the fundamentals of advanced account management, including budgeting, forecasting, and financial reporting
- Develop strategic goals and objectives for managing short-term and long-term accounts
- Practice advanced complex negotiating skills
- Expand your networking capability
- Develop customer experiences
- Resist the urge to offer discounts and credits
- Actively listen for opportunities
- Ask strategic questions
- Utilise a variety of software and tools available in the field to manage accounts with accuracy and efficiency
- Enhance communication and negotiation skills to effectively collaborate and build relationships with clients
Course Description
The emphasis of this course is on the practical application of real-world concepts, allowing for the development of a highly sophisticated skill set. With insight and understanding from this unique workshop, participants will be better equipped to succeed as highly talented advanced account managers.
Target Audience: The course can be tailored for the specific cohort who have large account management responsibilities
Duration: This course is available as a 2-day course or a truncated 1-day course.
Delivery: This course can be delivered both in-person or virtually. For virtual delivery, we can use our virtual platforms or your organisations.
Group Size: We recommend a group size of 4–10 people

Australia-wide training courses and workshops
At Preferred Training Networks, we provide both in-person and online training programs for a wide range of organisations across Australia. Our Advanced Account Management Training Course is run by experienced, qualified experts and tailored to the needs of your business and your employees. Our leadership and management education courses are designed to help your team thrive and develop valuable skills that can transform your workplace.
With programs available in Sydney, Canberra, Melbourne, Perth, Adelaide, Brisbane and other areas of Australia, we’re able to help businesses across the country create lasting behavioural change and provide them with the tools they need to reach new heights. If you think your business would benefit from Advanced Account Management Training Course and the help of our professional coaching network, take the first step and contact our team today. Wherever you are in Australia, our coaching program can either come to your organisation or we organise a venue for your convenience. Find out what our training, workshops and skills courses can do for your business and reap the benefits for years to come.
Get your free online quote right now or give us a call on 1300 323 752 to find out more about Preferred Training Networks and discuss your requirements with us.