Sales Skills for Technical People

If you are a technical sales representative, it is essential to upgrade your sales skills as you are directly engaged in dealing with customers. With a powerful technical sales strategy, you will be able to drive sales and business growth.

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    Course Description

    For any business, the technical people can have access to customers that your salespeople would never reach. If you want to give your business a boost with enhanced technical sales skills, we have the right solution for you. With our effective technical sales strategy, we intend to make the process of accomplishing your sales goal easier. Equipped with knowledge and expertise, your team will succeed in delivering positive outcomes for your business.

    Our course is specifically designed to cater to the needs of technical sales representatives. This unique course will give your technical people a checklist of questions to ask when an opportunity arises. You’ll be surprised at the results. Once your technical people get a few runs on the board, it will become second nature for them to be asking questions to identify further opportunities for your organisation.

    At the conclusion of this program, participants will be able to:

    1. Prepare technical people to look for sales opportunities

    2. Prepare a list of short qualifying questions

    3. Discuss how technical people are the visible part of your brand

    4. Map the ideal tech site visit

    5. Engage the customer in new products and services

    6. Make a great first impression (you don’t get a second chance)

    7. Select a strategy to build relationships between the customer and the account manager

    8. Identify the telltale signs of a dissatisfied customer

    9. Discuss strategies for service recovery after you’ve failed to meet expectations

    10. Analyse a proven sales model

    11. Resist the urge to bury the customer in technical talk

    A quick story from our office: The Fuji Xerox technician came out to fix a printer. He noticed that we had a couple of other printers too, he asked us when the lease expired. He asked us if we’d be interested in a bundle quote to have all our printing done by Fuji Xerox. He also asked how much we were currently spending on paper. As a result of these questions from the technician we now use Fuji Xerox for 95% of all our printing needs.

    “Surface new selling opportunities to new and existing customers.”


    Would you like to attend this program?

    For maximum effectiveness, this program is best conducted as an in-house program.

    Ideal group size: 6–14 participants

    Venue: For your convenience, you can choose to conduct this program at your workplace. Alternatively, we can provide a training venue at a small additional cost.

    Duration: This program can be modified to a two day, one day or half day program.

    Target Audience: Technical staff.

    Cost: Price on request.

    If you would like more information on this training program, please contact:

    Preferred Training Networks on 1300 323 752

    Email: Deborah

    or visit our website today:

    Sales Skills for Technical People 4.1 out of 5 based on 41 user ratings.
    cta course

    Australia-wide training courses and workshops

    At Preferred Training Networks, we provide both in-person and online training programs for a wide range of organisations across Australia. Our Sales Skills for Technical People is run by experienced, qualified experts and tailored to the needs of your business and your employees. Our leadership and management education courses are designed to help your team thrive and develop valuable skills that can transform your workplace.

    With programs available in Sydney, Canberra, Melbourne, Perth, Adelaide, Brisbane and other areas of Australia, we’re able to help businesses across the country create lasting behavioural change and provide them with the tools they need to reach new heights. If you think your business would benefit from Sales Skills for Technical People and the help of our professional coaching network, take the first step and contact our team today. Wherever you are in Australia, our coaching program can either come to your organisation or we organise a venue for your convenience. Find out what our training, workshops and skills courses can do for your business and reap the benefits for years to come.

    Get your free online quote right now or give us a call on 1300 323 752 to find out more about Preferred Training Networks and discuss your requirements with us.

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