Relationship Building with Customers

Building better relationships with your most profitable customers is vital. All customers are not the same and the level of service delivered should be segmented.

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    Key learning outcomes

    Your Relationship Building program will give participants the skills to:

    • Understand buyer behaviour.
    • Understand your customer’s decision making processes.
    • Add value to your customers.
    • Understand the value proposition and how it offers win/win outcomes.
    • Develop rapport with customers.
    • Actively listen and use questioning skills to understand customer’s needs better.
    • Use laddering techniques to understand buyer motivation.
    • Position the value of the product or service rather than the price.
    • Communicate better with different cultures.
    • Communicate better with different generations, different personalities and different generations.
    • Implement CRM strategies to develop long-term relationships.
    • Have confidence asking for referral business.
    • Build levels of trust in the relationship.
    • Build better win/win relationships with stakeholders.

    Course Description

    Building better relationships with your most profitable customers is vital. You need to start focusing better attention on your most profitable customers or somebody else will. Pareto’s principle suggests 20% of your customers are responsible for 80% of your revenue so why treat all your customers the same.

    How strong are your relationships with your most profitable customers?

    Ask yourself the following:

    • I always return calls within half a day.
    • I never over promise and/or under deliver.
    • I know the rank order of my most profitable customers.
    • My most profitable customers often refer business to me.
    • I am aware of their hobbies and interests.
    • Our conversations are value oriented not price oriented.
    • I communicate carefully and effectively.
    • I use active listening and questioning skills.
    • I make tangible notes of conversations.
    • I record conversations in a database.
    • I know the names of their family.
    • I can deal with difficult people effectively.
    • I offer alternatives and ideas to my customers.
    • I know my customer’s personality styles.
    • I solve problems rather than create problems for my customers.
    • My customers trust me.

    Your Relationship Building program can be custom designed to help participants build better relationships with your customers.

    Would you like to attend this program?

    • For maximum effectiveness, this program is best conducted as an in-house program.
    • Ideal group size: 4 – 12 participants.
    • Venue: For your convenience, you can choose to conduct this program at your business premises. Alternatively, we can provide a training venue at a small additional cost.
    • Duration: Your Relationship Building Course can be modified to fit inside your timeframe.
    • Cost: Price on request.
    • Target Audience: Employees, Supervisors, Team Leaders, Senior Managers or CEO’s.

    If you would like more information on this training program, please contact: Deborah Dear on 1300 323 752 or email: or contact us online today.

    cta course

    Australia-wide training courses and workshops

    At Preferred Training Networks, we provide both in-person and online training programs for a wide range of organisations across Australia. Our Relationship Building with Customers is run by experienced, qualified experts and tailored to the needs of your business and your employees. Our leadership and management education courses are designed to help your team thrive and develop valuable skills that can transform your workplace.

    With programs available in Sydney, Canberra, Melbourne, Perth, Adelaide, Brisbane and other areas of Australia, we’re able to help businesses across the country create lasting behavioural change and provide them with the tools they need to reach new heights. If you think your business would benefit from Relationship Building with Customers and the help of our professional coaching network, take the first step and contact our team today. Wherever you are in Australia, our coaching program can either come to your organisation or we organise a venue for your convenience. Find out what our training, workshops and skills courses can do for your business and reap the benefits for years to come.

    Get your free online quote right now or give us a call on 1300 323 752 to find out more about Preferred Training Networks and discuss your requirements with us.

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