Business to Business Sales Skills

Are you looking for a course to upgrade your business to business marketing skills?

Our B2B sales training courses are designed to equip you with creative strategies to succeed. The business to business sales course will give participants a proven framework to generate solid sales and profits in the Business to Business B2B environment.

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    Key learning outcomes

    At the conclusion of this program, participants will be able to:

    1. Analyse organisational buyer behaviour
    2. Produce value-added services
    3. Apply ideas to build B2B loyalty
    4. Discuss how you can gain internal and external referrals
    5. Explain ways to get past gatekeepers
    6. Examine methods to build customer loyalty
    7. Propose how you could lessen the risk for business customers (particularly for new purchases)
    8. Devise a list of qualifying questions
    9. Differentiate between buyer remorse and buyer delight
    10. Discuss strategic selling blocks as a sales strategy
    11. Explain the impact of offering discounts and identify better strategies
    12. Influence organisational buying behaviour
    13. Develop strategies for service recovery after you’ve failed to meet expectations
    14. Agree on action plans to build B2B sales capability

    Course Description

    Our B2B sales courses enable you to hone your skills for effective outcomes. Enhance your confidence level with our courses that help you to boost your B2B sales skills. Our Business to Business advertising course is designed to help you improve your promotional skills and take your business to new heights.

    Participants learn how to be more consultative. The B2B sales environment is very competitive. Participants will also dive into strategic selling blocks to surface new selling opportunities to new and existing customers.

    “Surface new selling opportunities to new and existing customers.”

    Would you like to attend this program?

    For maximum effectiveness, this program is best conducted as an in-house program.

    Ideal group size: 6–14 participants

    Venue: For your convenience, you can choose to conduct this program at your workplace. Alternatively, we can provide a training venue at a small additional cost.

    Duration: This program can be modified to a two day, one day or half day program.

    Target Audience: Sales staff and managers of sales teams.

    Cost: Price on request.

    If you would like more information on this training program, please contact:

    Preferred Training Networks on 1300 323 752

    Email: Deborah:

    or visit our website today:

    Business to Business Sales Skills 4.3 out of 5 based on 31 user ratings.
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    Australia-wide training courses and workshops

    At Preferred Training Networks, we provide both in-person and online training programs for a wide range of organisations across Australia. Our Business to Business Sales Skills is run by experienced, qualified experts and tailored to the needs of your business and your employees. Our leadership and management education courses are designed to help your team thrive and develop valuable skills that can transform your workplace.

    With programs available in Sydney, Canberra, Melbourne, Perth, Adelaide, Brisbane and other areas of Australia, we’re able to help businesses across the country create lasting behavioural change and provide them with the tools they need to reach new heights. If you think your business would benefit from Business to Business Sales Skills and the help of our professional coaching network, take the first step and contact our team today. Wherever you are in Australia, our coaching program can either come to your organisation or we organise a venue for your convenience. Find out what our training, workshops and skills courses can do for your business and reap the benefits for years to come.

    Get your free online quote right now or give us a call on 1300 323 752 to find out more about Preferred Training Networks and discuss your requirements with us.

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    We offer a wide range of professional development courses for various needs. Avail our courses to enhance professional skills and efficiency. Please fill the following form to get an instant quote and know more about our professional development pricing structure.

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