Account Management Training Course

“Account management is about understanding people and relationships.”

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    Key learning outcomes

    Key Course Content:

    • Understand the fundamentals of account management & client service
    • Build an effective & successful account management plan
    • Develop communication strategies for strong customer relationships
    • Identify potential and current customer needs
    • Monitor accounts and review performance indicators
    • Anticipate changes in customer needs
    • Discover some influencing insights (Cialdini)
    • Analyse customer data to develop leads
    • Accept that you’ll get knockbacks unless you don’t try
    • Use data to develop actionable insights
    • Tailor your services to the customer’s needs
    • Leverage customer feedback to shape development
    • Understand the value exchange process
    • Practice negotiation skills

    Course Description

    This course provides participants with an understanding of the key skills needed to successfully manage accounts. Topics include customer service, negotiation, problem solving, influencing and communication. Participants will learn how to identify their customers’ needs and create value-added partnerships that strengthen relationships and drive growth. Along the way, participants will develop the ability to anticipate customer expectations and build trust with accounts. By the end of this course, participants will have acquired the skills to confidently handle their accounts and confidently navigate any situation.

    Target Audience:
    The course can be tailored for the specific cohort whether it be new account managers or current account managers wanting a skills refresh (or both).

    This course is available as a 2-day course or a truncated 1-day course.

    This course can be delivered both in-person or virtually. For virtual delivery, we can use our virtual platforms or your organisations.

    Group Size:
    We recommend a group size of 4-10 people.

    cta course

    Australia-wide training courses and workshops

    At Preferred Training Networks, we provide both in-person and online training programs for a wide range of organisations across Australia. Our Account Management Training Course is run by experienced, qualified experts and tailored to the needs of your business and your employees. Our leadership and management education courses are designed to help your team thrive and develop valuable skills that can transform your workplace.

    With programs available in Sydney, Canberra, Melbourne, Perth, Adelaide, Brisbane and other areas of Australia, we’re able to help businesses across the country create lasting behavioural change and provide them with the tools they need to reach new heights. If you think your business would benefit from Account Management Training Course and the help of our professional coaching network, take the first step and contact our team today. Wherever you are in Australia, our coaching program can either come to your organisation or we organise a venue for your convenience. Find out what our training, workshops and skills courses can do for your business and reap the benefits for years to come.

    Get your free online quote right now or give us a call on 1300 323 752 to find out more about Preferred Training Networks and discuss your requirements with us.

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    We offer a wide range of professional development courses for various needs. Avail our courses to enhance professional skills and efficiency. Please fill the following form to get an instant quote and know more about our professional development pricing structure.

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