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Account Management Training Course

In order to provide excellent service and to maintain key accounts, it is important to know what your customers expect from the relationship. It is essential to manage clients effectively to build a long-lasting relationship with them. Many organisations lose sight of what their customer’s need and want. They usually focus on their products or service rather than understanding what their customers expect from them. However, by meeting the expectations of your key customers you will generate more loyalty, more referral business and higher levels of customer satisfaction.

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virtual training available

Key learning outcomes

At the conclusion of this workshop participants will be able to:

Think and see the product and service through the customers eyes
Discover if you are customer centric
Understand the role and responsibilities of the chair
Build rapport with customers even when it seems impossible
Plan your negotiation beforehand
Understand the value exchange process
Tailor your services to customers differently
Probe customers to discover needs
Debate whether customer loyalty leverages higher pricing
Consider how moments of truth impact the customer’s Perception
Recover the service after a perceived service failure
Understand how to set quality price anchors
Discuss the impact of Jack Trout’s – Differentiate or Die?
Provide dynamic ongoing customer care, communication and support versus transactional thinking
Practice perceptive chameleonisation

Course Description

Looking for an account management training course to develop skills that improve your performance at work?

Our account management courses are designed to equip you with the ability to strengthen customer relationships and maximise your business opportunities. The course helps participants to understand the areas where the skills need a change to be an effective account manager. Designed to cover all the skills needed to maintain your key accounts, our key account management training is sure to give your performance a boost.

At the beginning of this workshop we ask the participants what the expectations are of the ideal Account Manager. There are so many diverse perceptions of what the role delivers. It is more than sales and more than relationship management. It is more than negotiation skills. One Account Manager summed up her role as follows which we thought was insightful:

“Every day I walk the ‘value exchange tightrope’. Customers have expectations of price, performance, and value-added services, and managers have their own perspective on price, performance and value-added services. The gap between perceptions makes my tightrope wobble, but I enjoy walking the tightrope every day.”

“Account Management is building loyalty, improving services, meeting expectations, sales, reducing complaints and much more.” -Patrick P. Kennedy

With our strategic account management training, you will be able to devise dynamic strategies to retain good business and add value to your account.

The Nuts And Bolts

This program can be conducted as in-house training on site anywhere in Australia.

GUIDELINES

Group Size: An ideal group size is 4 – 12 participants.

Venue: For your convenience, you can choose to conduct this program at your offices. Alternatively, we can provide a training venue at a small additional cost.

Duration: This program is conducted as a one day course.

Cost: Upon request.

Target Audience: Account Managers, Sales Teams and Management.

Look at what you receive within 24 hours at no cost:
A program outline, a bio of a proposed facilitator, training cost and possible training dates (if requested)

We offer in-person Account Management Training Course, programs and workshops run by expert trainers to organisations across Australia. Our programs are available in Melbourne, Sydney, Canberra, Adelaide, Brisbane, Perth and other areas of Australia. If you’re looking for an Account Management Training Course “near me”, save yourself some time and contact us today. Wherever you are in Australia, we can come to your organisation or organise a venue for in-person training, workshops and skills programs. Find out what Preferred Training Networks can do for your organisation. Get a free online quote now or give us a call today on 1300 323 752 to discuss your requirements or explore our full range of courses.

Our Courses Are Available Australia Wide

We offer in-person AI Appreciative Inquiry and Design Thinking Course, programs and workshops run by expert trainers to organisations across Australia. Our programs are available in Melbourne, Sydney, Canberra, Adelaide, Brisbane, Perth and other areas of Australia. If you’re looking for AI Appreciative Inquiry and Design Thinking Course “near me”, save yourself some time and contact us today. Wherever you are in Australia, we can come to your organisation or organise a venue for in-person training, workshops and skills programs. Find out what Preferred Training Networks can do for your organisation. Get a free online quote now or give us a call today on 1300 323 752 to discuss your requirements or explore our full range of courses.

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