Perception Management Techniques


Perception Management Techniques

Learn how to create positive perceptions about your organisation and you.

Reality is merely an illusion, albeit a very persistent one.” – Albert Einstein

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    Key learning outcomes

    Your Perception Management program will give participants the skills to:

    • Critique reality versus perception in office politics.
    • Conduct an internal and external behavioural audit.
    • Understand how leaders spin messages and why.
    • Focus on customer experiences instead of services.
    • Scan Malcolm Gladwell’s findings in his recent book Blink.
    • Develop a calm composure.
    • Look at your activities through the customer’s/client’s eyes.
    • Set expectations and manage expectations.
    • Realise the benefits of being more calm and resilient in the workplace.
    • Celebrate cultural diversity and seize opportunities.
    • Identify behaviours that cause negative personal perceptions.
    • Develop an elevator speech.
    • Understand how personality styles colour your world.
    • Create positive interpersonal experiences (Disney case study).
    • Evaluate recent perception management case studies – An errant golfer and an FMCG manufacturing recall.
    • Use emotional intelligence to influence positive connections.
    • Make a better first impression.
    • Create a positive culture.
    • Critique perception management disasters.

    Course Description

    What does Einstein’s revelation mean in business today? Does it really mean that “reality” is only your reality and no one else’s reality? Learn about the roles people play in life based on their perceptions and conditioning. Learn to break down barriers and clearly communicate by understanding the psychology behind perception management.

    As the saying goes you don’t get a second chance to make first impressions

    This workshop was designed by psychologists to help participants understand how their cognitive conditioning builds limitations and “should manuals”. Just because you believe how people should behave does not mean you are right. When you hear someone else’s contrary opinion, you’ll understand that their perception is just as real as your own.

    This workshop will help you harness the power of perception management. This session wouldn’t be as popular without our “perception management disaster case studies” Learn how organisations and people mismanaged perception and lost credibility around the globe instantly.

    Interesting quotes about the power of perception

    “It is not a matter of what is true that counts, but a matter of what is perceived to be true.” – Henry Kissinger

    “All our knowledge has its origin in our perceptions.” – Leonardo da Vinci, 1452 – 1519

    “Perception is strong and sight weak. In strategy, it is important to see distant things as if they were close and to take a distanced view of close things.” – Miyamoto Musashi, 1584 – 1645

    Would you like to attend this program?

    For maximum effectiveness, this program is best conducted as an in-house program.

    Ideal group size: 4 – 9 participants.

    Venue: For your convenience, you can choose to conduct this program at your business premises. Alternatively, we can provide a training venue at a small additional cost.

    Duration: This program can be adapted to meet your requirements.

    Cost: Price on request.

    Target Audience: Employees, Supervisors, Team Leaders, Senior Managers or CEO’s.

    If you would like more information on this training program, please contact: Melinda Kavanagh – Marketing Manager 1300 323 752 Email:

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    Our Courses Are Available Australia Wide

    We offer in-person Perception Management Techniques, programs and workshops run by expert trainers to organisations across Australia. Our programs are available in Melbourne, Sydney, Canberra, Adelaide, Brisbane, Perth and other areas of Australia. If you’re looking for Perception Management Techniques “near me”, save yourself some time and contact us today. Wherever you are in Australia, we can come to your organisation or organise a venue for in-person training, workshops and skills programs. Find out what Preferred Training Networks can do for your organisation. Get a free online quote now or give us a call today on 1300 323 752 to discuss your requirements or explore our full range of courses.

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