On behalf of the management of WesTrac, I would like to thank you and your team for the valuable assistance given to us in determining the content and facilitating the cultural integration sessions that took place as a result of a new business acquisition. We have had a lot of positive feedback from both the management of WesTrac and the newly acquired employees
Marketing Skills Training Course 101
Marketing Skills Training Courses help participants get a grasp of marketing. Marketing is often misunderstood and mixed up with sales skills, and they are very different philosophies.
If you’re selling sand in the desert. A salesperson will sell you buckets of sand. But a marketing person will get you thinking about using the sand in a different format to meet global emission targets. The marketing person might influence you to get the sand delivered soon before supplies run out.
In-House Marketing Strategies and Skills Workshop
Every organisation has different marketing needs. Your organisation might want to focus on branding. Another organisation wants to build better marketing channels.
Or you want to drive marketing to improve sales. There is an oversupply of products and services in Australia, so why should I buy from you? If your people answer that your product/service is better quality or a better price, then this is a must attend program. Your people will learn more strategic ways to develop sustainable advantages to break through the noise.
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Key Learning Outcomes
Your tailored Marketing Skills Training Course 101 program will give participants the skills to:
- Understand the 4P’s and decide if they are relevant.
- Explain the different market channels available.
- Understand that profitable customers are a priority.
- Position your organisation as a value option.
- Understand how to communicate, create and deliver value.
- Discuss buyer behaviour.
- Decide your competitive advantage.
- Describe some marketing metrics and their relevance.
- Explain the decision-making process model.
- Reward behavioural patterns that are profitable.
- Develop a CRM plan.
- Build levels of loyalty with targeted customers/clients.
Course Description
How would you rate your organisation's marketing skills?Ask yourself the following:
- My team focuses on relationships as well as the product/service.
- My team know and understand our competitive advantage.
- My team puts the customer's/client's needs first.
- My team knows how to communicate value.
- My team knows how to create/add value.
- My team knows how to deliver value.
- My team understands the value exchange concept.
- My team tries to build loyalty with our key accounts.
- My team knows how our customer's clients perceive value.
- My team is aware of the different marketing channels available to us.
- My team actively listens.
- My team has contingency plans when we make a mistake with a profitable account.
- My team differentiates levels of service depending upon profitability.
- My team trusts each other.
- My team meet their targets (performance and behavioural).
- My team is aware of the importance of meeting expectations.
- My team has a positive attitude.
- My team know how to segment and target profitable markets.
Marketing Skills 101 In-House Program Details
For maximum effectiveness, this program is best conducted as an in-house program.Ideal group size: 4–12 participants.Venue: For your convenience, you can choose to conduct this program At your business premises. Alternatively, we can provide a training venue at a small additional cost.Duration: Your Marketing Skills Course can be modified to fit inside your timeframe.Cost: Price on request.Target Audience: Everybody who interacts with your customers/clientsIf you would like more information on this training program, please contact: Deborah Dear on 1300 323 752 or email: ddear@preftrain.com or contact us online today.
Australia-wide training courses and workshops
At Preferred Training Networks, we provide both in-person and online training programs for a wide range of organisations across Australia. Our Marketing Skills Training Course 101 is run by experienced, qualified experts and tailored to the needs of your business and your employees. Our leadership and management education courses are designed to help your team thrive and develop valuable skills that can transform your workplace.
With programs available in Sydney, Canberra, Melbourne, Perth, Adelaide, Brisbane and other areas of Australia, we’re able to help businesses across the country create lasting behavioural change and provide them with the tools they need to reach new heights. If you think your business would benefit from Marketing Skills Training Course 101 and the help of our professional coaching network, take the first step and contact our team today. Wherever you are in Australia, our coaching program can either come to your organisation or we organise a venue for your convenience. Find out what our training, workshops and skills courses can do for your business and reap the benefits for years to come.
Get your free online quote right now or give us a call on 1300 323 752 to find out more about Preferred Training Networks and discuss your requirements with us.